THE POLAR BEAR
A symbol of strength and power
In the cold vastness of the arctic.
Quietly, Serenely
Like a silent spirit
In the ring of life
Of the seemingly empty tundra

Oh play now, gentle bear,
The strings of your harp
Let it beckon,
Let it call on all humanity
To come as one

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At Blöndal, our icon is unmistakably the polar bear.
Taken from Blöndal's founder's family heritage that goes back over 1150 years in Iceland, the polar bear symbolises the corporation's quiet strength in spirit and determination to lead and guide those in our influence towards a better future.

Mission
At Blöndal, our mission is to provide a healthier way of life for our customers, staff and all those in the circle of our community. We do this by developing, manufacturing and marketing environmentally friendly products that are innovative and ergonomically designed. We will also continuously strive to excel in new technologies , yet not forgetting profitability to ensure prosperity for all who countribute. It is also our mission to play an active role in our society at large.